FreightRoll → YardFlow
Same Team. Sharper Protocol.
We built the first Yard Network System. We modeled the economics first, then the execution layer, and now we standardize yards across enterprise networks.
Origin Story
The FreightRoll Heritage
We didn't start with code. We started with math. Thousands of simulations before a single production deployment.
2020-2022
Research Phase
Built economic models for single-facility and network-scale deployment. Ran thousands of scenarios to validate yard dynamics, detention costs, labor allocation, and network effects.
2023
FreightRoll 1.0
Launched FreightRoll as a yard execution platform. Check-in/out automation. Carrier coordination. Validated core ROI assumptions with measurable cycle time reduction and detention savings at live facilities.
2024-Present
YardFlow by FreightRoll
Full platform expansion. Cargo security, network orchestration, enterprise-scale deployment. Live across 24 Primo Brands sites: 48 to 24 minute turns and about 5 percent more volume on flat headcount.
Why the Rename
FreightRoll → YardFlow
FreightRoll started with yard execution and carrier coordination. We proved the economics in simulation, then live at Primo Brands.
YardFlow by FreightRoll is the full platform vision: every facility becomes an intelligent, secure node in a connected network. Cargo security. Network orchestration. Enterprise deployment at scale.
New name, same team, same economics. The first Yard Network System.
The protocol
What we standardize
- →One driver check-in and check-out at every gate
- →Detention reduction with defensible timestamps
- →Cargo theft prevention and ID verification
- →CTPAT/TSA compliance and audit trails
- →Gate labor automation and repeatable execution
- →Network-wide standardization and velocity
Results validated across 24 facilities, each generating $1M+ in incremental profit. Contracted for all 260.
Target Operators
Who It's For
Enterprise shippers with 10+ facilities. Operators who see variance as a P&L problem, not a scheduling nuisance.
Multi-site operators running 50-500 yard moves per day. You want network standardization, not more dashboards.
You're tired of detention invoices that can't be defended. You want board-ready metrics that prove the investment.
You need CTPAT compliance, ID verification, and audit trails that hold up in court.
You're running the yard. You need drivers to know where to go without radio calls and yard walks.
How We Build
Operating Principles
Economics First
We model before we build. Every feature has an economic thesis. No feature ships without ROI validation.
Standards Over Features
The driver journey must be identical across every yard. Permutations come second. Standardization comes first.
Control, Not Recording
Legacy YMS records what happened. YardFlow enforces what happens next. The system is the control loop.
The next step is a conversation.
A 30-minute call, direct with Casey. We map your facilities, quantify the capacity your yards are holding back, and hand you a board-ready ROI model. If it fits, we talk pilot. If not, you keep the map.
None of these times work? Email me at casey@freightroll.com or call or text me at 410-236-7434, and we’ll find one.
Casey Larkin, YardFlow. Jake, our founder, joins when it helps.