The measured record
Measured at Primo Brands. Modeled for your network.
One page you can forward to a CFO. What we measured on a live network, what we model from it, and where each number comes from.
measured
48 → 24 min
drop-and-hook turn time
live
24 sites
live on one protocol
modeled
$1M+/site
incremental profit
Measured
What happened on the live network
Instrumented, not surveyed. These numbers come off the network itself.
Measured
48 to 24 min
Drop-and-hook turn, gate to gate
Measured in a side-by-side pilot: both arms instrumented, then rolled network-wide.
Measured
24 sites
Live on one protocol
Plants and DCs across the US, running the same driver journey and the same clocks.
Measured
~5%
Production capacity gained
More volume shipped on flat headcount, measured on the driver-journey layer alone.
From the network
“Your software enabled us to take on additional volume while remaining headcount neutral in the dock office. That was an integral part of our strategy, and it has been proven.”
24
Facilities Live
100%
Of Network Committed
Neutral
Headcount Impact
$1M+
Per-Site Profit Lift
30
Minute Remote Deployment
Modeled
What the record implies for a network like yours
Built from the measured economics above. Modeled means modeled: every assumption is visible and adjustable in the ROI model.
Modeled
$1M+/site
Incremental annual profit
Recovered volume, avoided detention, and freed dock capacity, priced off Primo's measured economics. A floor, not a ceiling.
Under contract
260 sites
100% of the anchor network committed
Primo Brands committed its entire network: 260 sites under contract, 24 live today. Every site added tightens the baseline for every other site on the network.
See it yourself
The evidence, live
The network, the turn, and the research behind both.
The live network map
The real Primo footprint: every site on one protocol, drawn from the deployment data.
Step inside a 24-minute turn
The measured drop-and-hook, minute by minute, in the live 3D yard.
The Order of Operations
The methodology, sources, and the argument behind the numbers, in full.
Pick a time and you are on the calendar.
Thirty minutes, direct with Casey Larkin. Pick an open time below and you are booked.
None of these times work? Email me at casey@freightroll.com or call or text me at 410-236-7434, and we’ll find one.
Casey Larkin, YardFlow. Jake, our founder, joins when it helps.