Niagara Bottling · 30 US plants, mapped from satellite
The Yard Network System, by FreightRoll.
You are building a new plant in New York. Every plant you open opens a new yard. YardFlow runs the yards.
You just picked New York for your first plant in the state, a $160 million site in Fulton County. Every plant you open opens a new yard, and the yard is where your water machine still clogs. You run the largest family-owned bottled water network in America. Water is heavy and cheap, so you place plants near customers and run them at high velocity. Roughly 90 percent of your moves are short regional hauls, plant to a retailer DC, by truck. The one place your flow stalls is the yard. The truck meets the gate, the clock starts, and nothing upstream can see it. Trucks take too long to get in and out, and that is production capacity you never get to sell.
YardFlow is the Yard Network System, the software layer between your TMS and your WMS. Wire the new New York yard into one digital standard on day one, instead of letting it improvise its own paper workaround. Primo Brands has implemented the driver journey system wide, cut trailer turn times by 50%, and shipped about 5% more volume on the same dock-office headcount. The audit shows where the same gain sits in your network.
- The gapYour TMS runs the road, your WMS runs the building, nothing runs the yards.
- What we doOne digital standard for all plants. EZ-Pass at the gate, air-traffic control for the trailers.
- The proofPrimo, the same water network: about 5% more volume observed at the 24 sites running the driver journey, all ~260 sites committed.
- The payoffReduce turn times, gain 5% capacity per plant. Eliminate paper and detention expenses. No change to headcount.
Already live at scale · the Primo Brands network
The Yard Network System runs the yards behind these household brands. Live today, rolling to 100% of the network.
Using actual results from Primo Brands, we modeled the potential prize for Niagara.
Proven at Primo, modeled for your 30 US plants
The problem
Every yard "does it their own way." That is not strategy. That is drift.
Ask two of your plants and we would expect the same line: our yards are different.
In our experience they are not. Same trucks, same trailers, same moves. What differs is the workaround each plant improvised, hardened into a process nobody chose. The New York plant will improvise its own the day it opens, unless you hand it a standard first. Hazle Township PA pours 110 acres of bottling out one gate, and water is too heavy for rail. Across the 30 plants we mapped, 0 are rail-served, so every load funnels out by truck through a single gate. That is 1,703 dock doors and 2,518 trailer spots. We cannot see from orbit what runs them. Legacy YMS was built to run one site, not a network. Our read is that the gap shows up everywhere except your biggest plant.
Why now
A new plant in New York is a new yard. Wire the standard in now, before it improvises its own.
The New York site is your next yard, and the cheapest one to get right is the one not built yet.
You can spin a plant up to make ten percent more water. It ships nothing if the yard cannot turn ten percent more trucks. Your yards are the cap on what your plants can sell. The yards never got the upgrade. Water is heavy and low margin, so the truck is most of the cost of every load. Slow yards burn that cost twice. For the first time in four years, pricing power is swinging to carriers as capacity tightens. Detention starts at hour two and runs $50 to $100 an hour, and carriers now pick their shippers. Every printed BOL, every forced check-in, every drop-and-hook instruction, every trailer your driver hunts down is added cost. When the freight is the margin, that cost counts double. Fix the yards and the capacity you could not see starts to surface, which is more loads out the same doors. A regional plant runs on volume, and a truck your yard loses today is a retailer order that ships late tomorrow.
The Yard Network System
A new layer of your stack, between the TMS and the WMS.
Every yard runs the same jobs, and the same people run them. The Yard Network System gives each of them one standard across every site. The driver checks in from their phone with flowDRIVER. The spotter moves the trailer while a cab camera maps the yard with flowTWIN. The dock coordinator assigns the door from flowYMS. The dock office signs the BOL with flowBOL. The executive watches every yard on flowNETWORK. Under all of it, machine vision reads the truck at the gate and an agent dispatches the next move. Think EZ-Pass at the gate and air-traffic control for your trailers.
The proof · already at scale
No company had ever put its whole yard network on one system. Primo just did.
The point is not faster trucks. It is realized production capacity: 5% more volume out the door on the same headcount, capacity those plants could not ship before.
Primo started with one layer: the driver journey. Text the truck instead of checking it in. Paper out of the gate. No more driver-to-dock-office handoff. Across the 24 sites where it went live, those yards shipped about 5% more volume than the sites without it, on the same dock-office headcount. That alone is why Primo committed all ~260 sites to the full Yard Network System, the first national shipper to standardize every yard on one protocol. The YMS is rolling now. Live at 10 plants, every production site by the end of Q3. The highest-volume campus is going fully automated end to end, on a trailer map that updates itself in real time. The 5% came from the lightest touch. The rest is still ahead. Primo and Niagara run the same physics, a regional water network on heavy low-margin loads, so the result transfers cleaner here than anywhere. Niagara would be the first family-owned water network to take it.
“Your software enabled us to take on additional volume while remaining headcount neutral in the dock office. That was an integral part of our strategy, and it has been proven.”
Result measured on the driver-journey layer, before the YMS rollout. Primo is live at 10 plants today, every production site by the end of Q3.
What it touches
A new layer, not a new migration.
YardFlow runs in the yard and talks to the systems you already have. Your TMS and WMS stay the systems of record. Nobody is ripping anything out.
Built for enterprise infosec review. We connect over your standard API or EDI and scope to yard operations, not your ERP of record. Full integration and security review happen in the audit.
- In the yardflowDRIVER (driver app, no install) and flowGATE (camera gate) run on YardFlow. Nothing changes on the plant floor.
- ReadsYour TMS appointments, over standard API or EDI.
- WritesGate and turn events back to your WMS, so dock and inventory stay current.
- IT liftOne connection per system. No rip-and-replace, no platform migration.
Your own audit
This is Niagara's own audit, not a generic benchmark. We mapped 30 US plants from satellite. Here is what the handoffs cost today, and where the standard lands first.
- 28 of 30
- Already run drop yardswhere the 48 to 24 minute drop-and-hook win lands
- 16 of 30
- Gated with a guard or boothflowGATE automates the check-in step
- 28 of 30
- Long entry drives where queues buildpre-arrival check-in keeps the queue off the road
See all 30 sitesOpen the audit →We are not asking for a pilot. We are asking for a conversation.
A 30-minute call, direct with Casey. We show you what we found on your network, you tell us straight where it fits. We will not tell you which site to start at. We have only seen your yards from orbit. You run them, so you already know which one goes first. If the call goes well, we talk about where that is. If the call does not land, you keep the analysis.
None of these times work? Email me at casey@freightroll.com or call or text me at 410-236-7434, and we’ll find one.
Casey Larkin, YardFlow. Jake, our founder, joins when it helps.
