7-Eleven · 11 US distribution sites, mapped from satellite
The Yard Network System, by FreightRoll.
You are rethinking the supply chain. The yards are the half you cannot see.
You just paused every new North American supply chain project, the Ohio commissary included, to understand how they all fit the future. Before you pour concrete on new DCs, look at the yards you already run. You sell fresh food and grocery out of about 13,000 US stores you do not stock yourselves. The freight runs through partner yards, E.A. Sween fresh-food commissaries and McLane grocery DCs. Of the 11 sites we mapped, only North Las Vegas runs a staffed gate. The rest sit open to the road, so most trucks roll in with no check-in and no clock running. You cannot manage a yard you cannot see.
YardFlow is the Yard Network System, the software layer between your TMS and your WMS. Your supply chain review is about capacity per dollar, and the open yard is where that capacity leaks. Primo Brands has implemented the driver journey system wide, cut trailer turn times by 50%, and shipped about 5% more volume on the same dock-office headcount. The audit shows where the same gain sits in your network.
- The gapYour TMS runs the road, your WMS runs the building, nothing runs the yards.
- What we doOne digital standard for all sites. EZ-Pass at the gate, air-traffic control for the trailers.
- The proofPrimo: about 5% more volume on flat headcount, turns cut 48 to 24, and 100% of the network committed.
- The payoffReduce turn times, gain 5% capacity per location. Eliminate paper and detention expenses. No change to headcount.
Already live at scale · the Primo Brands network
The Yard Network System runs the yards behind these household brands. Live today, rolling to 100% of the network.
Using actual results from Primo Brands, we modeled the potential prize for 7-Eleven.
Proven at Primo, modeled across the network
The problem
Of the yards that feed your stores, almost none check a truck in.
Walk the 11 sites we mapped and you see the same thing.
Only North Las Vegas runs a staffed gate. The other ten sit open to the road. Most 7-Eleven freight rolls in with no check-in and no clock running. Two McLane grocery DCs, Fort Worth and Fredericksburg, hold 180 of the 460 dock doors. The fresh-food commissaries are a fraction of their size. None of the 11 sites touch rail, so every case bound for a store leaves the dock on a truck. The supply chain review now on the table will not show this. A capacity study counts dock doors and trucks, not the open gate that wastes them. You run this freight through partners, and you cannot see a yard you do not control.
Why now
You paused the new builds to find capacity. The open yards are where it is hiding.
You paused every new North American supply chain project to see how they fit the future.
The open yard is the capacity you already paid for and cannot yet see. You are also betting on fresh food and large-format stores. Fresh food ships more often, in smaller, faster loads. Every new restaurant and every large-format store is more trips through the same partner yards. Those yards already sit open. The freight cycle is turning too, and pricing power is swinging to carriers as capacity tightens. The next spot market will punish shippers whose yards burn a driver's afternoon. Detention starts at hour two and runs $50 to $100 an hour, and carriers now pick their shippers. For fresh food the clock is unforgiving. A case your yards delay today is a hole on the shelf tomorrow.
The Yard Network System
A new layer of your stack, between the TMS and the WMS.
Every yard runs the same jobs, and the same people run them. The Yard Network System gives each of them one standard across every site. The driver checks in from their phone with flowDRIVER. The spotter moves the trailer while a cab camera maps the yard with flowTWIN. The dock coordinator assigns the door from flowYMS. The dock office signs the BOL with flowBOL. The executive watches every yard on flowNETWORK. Under all of it, machine vision reads the truck at the gate and an agent dispatches the next move. Think EZ-Pass at the gate and air-traffic control for your trailers.
The proof · already at scale
No company had ever put its whole yard network on one system. Primo just did.
The point is not faster trucks. It is realized production capacity: 5% more volume out the door on the same headcount, capacity those plants could not ship before.
Primo started with one layer: the driver journey. Text the truck instead of checking it in. Paper out of the gate. No more driver-to-dock-office handoff. Across the 24 sites where it went live, those yards shipped about 5% more volume than the sites without it, on the same dock-office headcount. That alone is why Primo committed all ~260 sites to the full Yard Network System, the first national shipper to standardize every yard on one protocol. The YMS is rolling now. Live at 10 plants, every production site by the end of Q3. The highest-volume campus is going fully automated end to end, on a trailer map that updates itself in real time. The 5% came from the lightest touch. The rest is still ahead. 7-Eleven runs that same standard across the partner yards that feed every store.
“Your software enabled us to take on additional volume while remaining headcount neutral in the dock office. That was an integral part of our strategy, and it has been proven.”
Result measured on the driver-journey layer, before the YMS rollout. Primo is live at 10 plants today, every production site by the end of Q3.
What it touches
A new layer, not a new migration.
YardFlow runs in the yard and talks to the systems you already have. Your TMS and WMS stay the systems of record. Nobody is ripping anything out.
Built for enterprise infosec review. We connect over your standard API or EDI and scope to yard operations, not your ERP of record. Full integration and security review happen in the audit.
- In the yardflowDRIVER (driver app, no install) and flowGATE (camera gate) run on YardFlow. Nothing changes on the plant floor.
- ReadsYour TMS appointments, over standard API or EDI.
- WritesGate and turn events back to your WMS, so dock and inventory stay current.
- IT liftOne connection per system. No rip-and-replace, no platform migration.
Your own audit
This is 7-Eleven's own audit, not a generic benchmark. We mapped 11 US distribution sites from satellite. Here is what the handoffs cost today, and where the standard lands first.
- 8 of 11
- Already run drop yardswhere the 48 to 24 minute drop-and-hook win lands
- 3 of 11
- Gated with a guard or booththe rest sit open, so flowGATE adds the check-in step
- 8 of 11
- Long entry drives where queues buildpre-arrival check-in keeps the queue off the road
See all 11 sitesOpen the audit →We are not asking for a pilot. We are asking for a conversation.
A 30-minute call, direct with Casey. We show you what we found on your network, you tell us straight where it fits. We will not tell you which site to start at. We have only seen your yards from orbit. You run them, so you already know which one goes first. If the call goes well, we talk about where that is. If the call does not land, you keep the analysis.
None of these times work? Email me at casey@freightroll.com or call or text me at 410-236-7434, and we’ll find one.
Casey Larkin, YardFlow. Jake, our founder, joins when it helps.
